Ioda strikes deal with Destra Entertainment

By Craig Zammit

SYDNEY: Ioda, a global provider of digital distribution, marketing and technology solutions for the independent music industry, has announced that it will manage digital distribution services for Australia’s largest independent entertainment company, Destra Entertainment.

The agreement adds thousands of new tracks to Ioda’s catalogue including ARIA award winning artist Joel Turner as well as Dannii Minogue, Fiona Horne and Nick Skitz.

Destra’s significant collection of artists including The Mixtures and Mondo Rock, along with their classical and Australiana artists, will all be added to Ioda’s comprehensive catalog of music. Ioda will also distribute Destra’s video catalogue, adding to its growing list of video titles and as part of its recent entry into the digital video and film distribution business.

Established labels such as Central Station, MRA and Rajon will be a part of the deal which will cover 37 labels in all.

“As one of the first companies in Australia to offer music through a network of online retail partners, Destra has been at the forefront of independent music distribution for a long time," said Ioda founder and CEO, Kevin Arnold.

“Ioda is proud to be providing technology solutions to enable them to take their music digitally to the world via Ioda’s extensive network of digital retailers.”

As part of the deal, Destra will tap into Ioda’s network of more than 350 digital retailers, mobile outlets and subscription services worldwide to expand its current digital distribution reach and will use Ioda’s D3 (Digital Distribution Dashboard) platform to manage sales from select accounts.

The new deal will also include incorporate Destra Entertainment’s existing content into Ioda’s extensive digital catalogue.
“Ioda has an outstanding reputation and an extensive reach to mobile networks and digital service providers worldwide,” said Destra Corporation’s CEO, Domenic Carosa.

“We are very pleased to have aligned ourselves with Ioda and look forward to leveraging their network’s reach.”

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