Philips Digital Photo Frame wins Australian Design Award

  By James Wells

MELBOURNE: Philips Electronics has won an Australian Design Award for its Digital Photo Frame, representing the third time the brand has won this prestigious award in four years.

Philips has won two Design Awards over the last three years for its LCD Monitors and last year received a DesignMark for its HTS8000 home theatre system as a finalist for a Design Award.

The Digital Photo Frame is a nine-inch WVGA LCD display which shows digital images captured by a camera or mobile phone. The product has interchangeable frames and can store 150 photos transferred via memory cards or directly from the camera without using a personal computer. Its built-in rechargeable battery allows the product to be portable as well as wall-mountable.

Singapore-based Philips Electronics design account manager, Daphne Flynn, and interactive design specialist, Darrell Chung, were the two Australians which headed up this project within the Philips international design team which consists of 42 nationalities.

“We looked at the situation where people are used to taking pictures on digital cameras and phones, but when it comes to looking at and sharing the pictures, they have to get on to their personal computers and download the images to send it off,” Flynn told Current.com.au.

“For some people who are not PC literate, this is an impossible task. So we wanted to come up with something intuitive and easy to use. The photo frame is designed to still allow people to enjoy their digital images by plugging into the frame and sharing the images in a simple way.

“This is great for us and the team and as designers it is important to be recognized for our design effort. Winning a Design Award gives us some feedback and shows we are headed in the right direction,” she said.

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