Shriro launches Everdure Neo BBQs for Father’s Day

By James Wells

MELBOURNE: Shriro Australia has released a new range of Everdure barbecues at the Harvey Norman expo in Melbourne this week for an expected jump in sales in the lead up to Father’s Day.

According to Shriro general manager sales and marketing – Everdure, Maver Sims, the new range will be available to retailers in August in the lead-up to Father’s Day.

"Father’s Day is absoltuely a sales peak in the barbecue business. It heralds the beginning of the barbecue season and as Dad is male there is an intrinsic link between males and barbecues," she said.

The new Neo-branded barbecues have been created by Sydney-based design company Tiller & Tiller and Sims points out that these barbecues are different from others on the market since they are not re-modelled overseas products.

"The barecues are designed from scratch and are not a tweak of an overseas design."

"The concept with the Neo is to separate the family completely from our existing Classic range. We have identified that the mass market is under $999 and we now have products that fit in that niche. This range is designed to attract first-purchasers to the range who want an Everdure," Sims said.

There are three products in the Neo range which all feature four-burners – the Flat-top Piano barbecue (RRP $299) and two hooded barbecues (RRP $599) and (RRP $699).

The first hooded barbecue features a vitreous body and vitreous hood as well as a side burner and cabinet to store the gas bottle. The second hooded model has a similar shape but features a 304 stainless steel hood, fascia and doors as well as a pull-out utensil drawer.

Everdure also demonstrated a modular version of its four-burner Classic series barbecue called the Fitzroy (RRP $2,199) with a wok burner and integrated storage drawers located on the left hand side, while on the right hand side extension featured a sink with Caesarstone cutting block and integrated underbench Esky cooler and rubbish storage.

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