By Craig Zammit
SYDNEY: De’Longhi and Kenwood have announced their 2007 Mother’s Day retail promotions to help secure sales during the crucial mid-year selling period.
De’Longhi will offer a designer Giannini Deluxe Coffee set with its premium Magnifica EAM3500, ESAM6600 and the all new EABI6600 coffee machines.
The Giannini set will include two espresso cups and saucers, two latte glasses with stainless steel saucers and a stainless steel sugar bowl, and is valued at $299.
De’Longhi will also support its Magnifica EAM3400, EAM3300, EAM3200S fully automatic coffee machines with a bonus Coffee Pack. The pack will include two brushed metal coffee cups with saucers and teaspoons, a stainless steel chocolate shaker, 600ml stainless steel milk jug and 250g Lavazza coffee beans.
Both the Giannini promotion and the bonus coffee pack will run from 1 March through to the 13 May 2007.
De’Longhi’s Nespresso range will also feature in the promotions with all models in the range being offered with a $50 cash back in addition to the standard bonus of the Aeroccino milk frother and coffee capsule sampler set.
The Nespresso Mothers Day cash back promotion is being offered by redemption and will run from 14 April through to 13 May.
Mother’s Day traditionally presents a spike in iron sales and De’Longhi will provide further incentive for consumers with a $50 cash back bonus with any Delonghi IC800, IC700, PRO1100 ironing station purchased between 1 March and 13 May.
In celebration of their 60th Anniversary, Kenwood also plan to maximize Mother’s Day sales of their popular mixers and food processors with a cashback offer across the entire range from 1 March through to 13 May. The Cashbacks will range from $20 up to $130 depending on which appliance purchased.
All bonuses and cashbacks will be available via redemption, with point of sale material supporting in-store activity.