Microsoft promos to boost retail sales before tax time

By Sarah Falson

SYDNEY: Microsoft has announced various cashback offers to draw crowds during the pre-tax sales period which traditionally sees both consumers and businesses minimising their expenditure.

According to the company, the deals, which include a $50 cash back offer on certain computers and computer peripherals, aim to “give retailers a tax time sales boost."

“At Microsoft we’re committed to supporting and maximising the sales of our retailers and this tax time initiative is one example,” said Microsoft Australia ANZ regional marketing manager – CPXG, Entertainment and Devices Division, Jamieson Yu.

“We want to help increase consumer traffic around this pre-tax time for our retailers and hopefully these great offers will do just that.”

Microsoft is offering 40 per cent off  Windows Live OneCare, which is an all-on-one, always-on PC care service that protects consumer’s computers.

The company is also offering consumers the choice of a gift worth $89.95 – either a Microsoft LifeCam, Microsoft LifeChat or a HP DJF80 Multi Function printer – when they purchase Microsoft Office 2007 or Windows Vista.

Microsoft will also give consumers 20 per cent cash back when they purchase selected desktop sets comprising a keyboard and mouse, and communication products such as webcams.

All three promotions will run from 1 May until 31 August 2007.

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