Canon gives retailers chance to win free camcorder

By staff writer

SYDNEY: Canon is giving its Australian digital video camera resellers the opportunity to win a Canon DC51 camcorder valued at $1,499 when they participate in its three new online training modules.

Retail sales staff who log-on to Canon’s eLearning Centre website ( and complete the new modules, entitled ‘How Video Cameras Work’, ‘The Canon Advantage’ and ‘Choosing the Right Video Camera’, before 9 April 2007 can enter a competition to win the camcorder.

Canon also hopes that retailers will benefit from increased sales and profits from educating themselves with the eLearning courses.

“We want to provide resellers with the best possible products and technology training,” said Canon product training officer, consumer imaging products group, Jamie Shaw.

“The Canon training course breaks down the camera technology and shows resellers how to sell Canon digital video cameras according to different customer needs. By completing the new DV course at the Canon eLearning Centre, retail staff will learn key benefits of the technologies, gain confidence and sell more.

“This information will be useful for resellers in the broadening DV category. With the price of video cameras becoming more affordable, there are potentially greater numbers of consumers entering the market, particularly young families who are looking to capture and preserve precious moments. It is also exciting at the premium end of the market as the transition to high definition gathers momentum.”

Each training module is designed to be visually-pleasing with interactive scenarios and activities to make the training engaging and enjoyable. Registration at the website is free, and for more information retailers can email

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