By Sarah Falson

PORT MACQUARIE: The Retravision store in Port Macquarie which has been trading since 1997 has converted to the Bing Lee stable of electrical retailers.

Franchisee Ian Parker has worked in the retail industry since 1959 and shares ownership of the store with his wife, Diane Parker.

Parker’s eight full time staff will remain on-board at the re-branded store, and they are “enthusiastic about the new look planned for the store and the benefits associated with being a part of the Bing Lee ‘family’,” said a document from Bing Lee.

The store will close for a month for a major refurbishment before re-opening in April. At over 1,200 square metres, the new Bing Lee store will now stock a huge range of electronic appliances including whitegoods, plasma and LCDs, small appliances, European cooking appliances, computer and IT products, digital cameras and air conditioning.

Bing Lee general manager, Phil Moujaes, said the new store represents the growth Bing Lee will experience during 2007 and in the future.

“It is our 50th year in business and the new store in Port Macquarie will strengthen our presence in the northern region,” he said.

Bing Lee began business in 1957 and is this year celebrating its 50th anniversary with a range of promotions across its 32 stores located in Sydney, regional New South Wales and the ACT.