BSR punts on Scone for new Betta Electrical store

By James Wells

BRISBANE: Electrical franchisor, BSR Australia Limited, today announced it will open a new 340 square metre Betta Electrical store in the Hunter Valley region of New South Wales which is also regarded as the horse capital of Australia.

According to the owner of the new Betta Electrical store, Guy Nicholls, Scone and the surrounding towns of Murrurundi, Merriwa and Aberdeen were left without an electrical goods retailer when another major chain recently closed its doors.

“Scone residents like to shop local and that’s reflected in the strong sales we’ve enjoyed so far, despite this being a traditionally quiet time of year for retailers,” said Nicholls.

“We’re extremely grateful for the support and confident that this excellent response augers well for a long and productive relationship with Scone and its people.”

“It’s particularly pleasing to have the opportunity to serve country towns like Scone where stores like Betta Electrical are a vital part of the community,” said BSR Australia general manager, Ian Brown.

“Ideally people should always have the opportunity to shop locally rather than having to travel great distances for essential products.”

BSR Australia was formed last year to meet the buying and marketing needs of Betta Electrical and Chandlers retailers who acquired the brands after franchisor Betta Stores Limited was placed in administration.

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