Panasonic Australia appoints Steve Rust as MD

By Matthew Henry

SYDNEY: Panasonic Australia today announced the promotion of Steve Rust to managing director following news earlier this week that its current MD, Toshiro Kisaka, will depart the role for a new position with the company in Singapore next month.

Rust, who is currently deputy managing director, will take over the top job on April 1 with responsibilities including overseeing all company operations with divisional directors reporting to him.

“I’m proud to be taking up this new role at a very exciting and dynamic time for Panasonic, with significant opportunities for growth across our consumer electronics and business systems divisions,” Rust said in a statement issued this morning.

Rust has enjoyed a 30-year career in the consumer electronics and IT industries, holding a number of senior management roles before joining Panasonic in 2006 including managing director of Ingram Micro Australia and management roles in Nortel Networks, Apple and Toshiba.

Mr Kisaka has been promoted to the dual-role of director, corporate management division, for Asia and Oceania, and president, Panasonic Asia Pacific Pte Ltd (Panasonic’s Singapore-based regional headquarters).  He will take up this new roles on April 1.

“I congratulate Steve on his appointment, and in my new regional role, I look forward to supporting his key business strategies for the Australian market,” said Mr Kisaka.

Panasonic will appoint Mr Shinichi Fujimoto to the role of deputy managing director on April 2.

“Mr Fujimoto brings to Panasonic Australia a high level of experience in product management across the business and consumer technology lineup,” said Panasonic Australia in this morning’s statement.

“He has worked for Panasonic for around 27 years and has held a number of senior product management positions in Japan and North America.  He was most recently based in the US as director in charge of network products, Panasonic Consumer Electronics Company.”

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