Motorola encourages active accessories market

By Sarah Falson

MELBOURNE: Motorola staged a high profile launch for its S706 SoundPilot Bluetooth stereo controller mobile phone accessory this week, with number two-ranked tennis star, Maria Sharapova, attending the event.

Part of the company’s ‘MobileME’ mobile phone accessory line-up, the new SoundPilot earphones and controller is pitched at on-the-go consumers with active lifestyles. The wireless device provides a connection to Bluetooth-enabled mobile handsets, allowing users to make and receive calls and listen to and control music from their phones. 

The launch event, held in Melbourne, allowed retailers and journalists to view the SoundPilot in action, used by a figure who is notoriously ‘active’.

According to a company statement, Sharapova “joined forces” with Motorola during the launch, to showcase the company’s leadership in communications.

“We’re delighted to welcome Maria to Australia to launch the new Motorola S705 SoundPilot,” said Motorola MobileME business manager – Australia and New Zealand, John Demezieres.

“Whether you spend your time working out, training, on the road, or simply like taking your music with you wherever you go, the Motorola S705 SoundPilot will suit your needs.”

The gadget, which retails for $174.95, is also compatible with Apple’s iPod, meaning users can stream their iTunes AAC music files to the lightweight and small controller and store the MP3 player away in their pocket or bag.

The device includes a built-in microphone for calls, an integrated FM radio, and a ‘blue accented’ display that shows caller ID, music details and radio station information.

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