Sunbeam to promote BBQs and beer on Australia Day

By James Wells

SYDNEY: Sunbeam will run a radio promotion starting tomorrow that will run throughout the entire Australia Day long weekend which is designed to increase awareness of its Innovo four-burner gas barbecue range and new Beer Mate appliance.

According to Sunbeam category manager, Adam Tacey, the promotion will air on Nova radio in both Sydney and Melbourne, with a number of Sunbeam Innovo barbecue and Beer Mate prize packs to be won.

A total of five Sunbeam Innovo barbecues and Beer Mates will be given away in Sydney throughout the weekend, with listeners needing to correctly answer an Australian themed question to win.

In Melbourne, Sunbeam will feature prominently at the radio station’s Australia Day outside broadcast which will include a big barbecue for listeners at St Kilda. In addition, Sunbeam will give away three Sunbeam Innovo barbecues throughout the day.

According to Tacey, there’s nothing more iconic than a barbecue on Australia Day.

“Our promotion with Nova spreads the word effectively on a weekend when many people are listening to the radio – either while relaxing at home or driving to catch up with family and friends," he said.

“It’s also a time when many people are buying that last minute barbecue or thinking about updating their existing barbecue. And because beer is the perfect partner at any Aussie barbecue, this promotion is the ideal vehicle to publicise our new Beer Mate product as well.”

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