Haier continues to grow in China

By Craig Zammit

CHINA: Household appliances research institute, China Market Monitor Co. (CMM), revealed that Chinese whitegoods manufacturer Haier now owns a 25.5 per cent share of the Chinese whitegoods market.

CMM congratulated Haier for achieving leading market share in the whitegoods market, twenty-two years after its foundation year in the Chinese market.

CMM research also revealed that Haier’s market share has increased 2.5 per cent since 2005, showing a continuing success for the brand.

The market research company also commended Haier’s continued excellence in an industry that is becoming increasingly competitive and more challenging on an international scope.

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