Samsung global leader in TV shipments, says report

By Craig Zammit

AUSTIN, TEXAS: DisplaySearch has released its Quarterly Global TV Shipment and Forecast Report, ranking Samsung Electronics as the global leader in television shipments and revenues for the third quarter of 2006.

The report showed a growing TV market overall, with the 47 brands tested reporting a total growth in shipments of seven per cent quarter-on-quarter and three per cent year-on-year. Average prices were up 25 per cent year-on-year while overall revenues also rose, up 28 per cent, rising four per cent quarter-on-quarter to $US24.9 billion ($A31.5 billion).

On the brand-share front, Samsung led the global TV market in the third quarter, manufacturing 11.2 per cent of the over 45 million televisions shipped worldwide with a solid revenue share of 15.2 per cent.

“Samsung is the number one TV supplier worldwide, but more importantly, we have a very bright future ahead for us,” Samsung marketing manager – AV, Michael Apte, told current.com.au.

“Our product mix continues to skew heavily toward higher value products, such as plasma and LCD, and our geographic reach allows us to hedge growth risk worldwide.”

Samsung was ranked number one in units in Europe, number two in North America and the rest of the world, while on a revenue basis it was number one in Europe and North America and number two in the rest of the world.

“We have manufacturing capabilities and scale, especially in LCD panels, which simply cannot be copied. And with over $A7 billion invested annually in R&D company-wide, our ability to bring new products and technology to market is unsurpassed,” Apte said.

“In Australia, we are seeing the same success as overseas, sitting on three consecutive months as the market-share leader in LCD televisions, with a five point lead over our nearest competitor.”

Samsung has been the number one selling LCD brand each month since July 2006 with 15.3 per cent LCD market share. It has also ranked number one in global high definition revenue share, as it has been for the past three quarters, reaching a 19 per cent share in the third quarter of 2006.

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