By Craig Zammit
SYDNEY: Nespresso Australia has announced a 175 per cent growth in coffee machine sales following the launch of its Essenza and De’Longhi Le Cube range, the latter of which represents 25 per cent of total Nespresso coffee machine sales.
“The Nespresso range has really taken off – in particular the Le Cube and Essenza models,” said a Harvey Norman Castle Hill spokesperson.
“Our customers love the range of colours, the ease of use and the cleanliness. They seem to love picking their favourite coffee through Nespresso’s capsule range – Livanto is a clear favourite.”
The increase in coffee machine sales augers well for the coffee machine market leading into Christmas, with Australian consumers continuing their love affair with coffee machines; showing a continuation in their desire for quality coffee with minimal effort.
Nespresso Australia general manager, Jerome Casteigt, is delighted with the response the latest machines have received from Australian consumers.
“In the last three months, Nespresso has attracted a new customer base which we believe has been drawn by Le Cube’s unique, modern design, incorporating minimalist lines with state-of-the-art technology.
“We have also seen a surge in sales for the Nespresso Essenza Spring Colours range, which are now accounting for between 20 to 40 per cent of all Nespresso machines sold via our retail partners.
“The bright, bold colours have been a strong differentiating factor for the retailers, who are reporting great feedback from customers,” he said.
A Clive Peeters Thomastown spokesperson added that the “Nespresso Le Cube and Essenza range of coffee machines are among the most popular and fastest selling products in our store.”