By Matthew Henry
SYDNEY: Remington Australia has declared its innaugural sponsorship of the annual Movember moustache-growing fundraiser a success, after the month-long event wrapped up yesterday at Sydney’s Luna Park.
To the dismay of countless Aussie women, more than 44,000 Australian blokes witheld the razor from their upper lip during the month of November for the fourth annual Movember funrdaiser.
The event raised around $3.2 million for the Prostate Cancer Foundation and Beyond Blue, which supports the one in six men who suffer from depression.
Remington ran a promotion with Harvey Norman during November, where the Remington Precision Titanium Rechargeable Personal Groomer was made available at a specially discounted price of $19 to all Movember participants.
“We’re 100 per cent behind Movember because it’s the perfect blokey way for Aussie larrikins to get behind a serious cause,” said Remington marketing manager, Michelle Gallagher.
“Men’s health issues aren’t talked about as openly as they should be, and we believe that Movember is a way of making this happen.”
This year was the first time since its humble beginning in 2003 that Movember has attracted an international following, and officially ran in London, Singapore, New Zealand and Australia with a legion of 55,000 Mo Bros registered globally.
The event was originally started by a small group of jsut 30 Mo Bros, and quickly grew to 450 participants in 2004 and 9,315 in 2005 when the event first broke through the million dollar mark, raising $1.2 million.