Betta tops customer satisfaction poll, despite bad year

By Sarah Falson

SYDNEY: Betta Electrical is the only electrical and appliance retail chain to rank among the top ten stores with which customers of a recent Roy Morgan poll are ‘very satisfied’, despite a tumultuous few months for the group.

The group interviewed 46,725 Australians over the age of fourteen between October 2004 and September 2006 for the results.

Of the customers among this group who shopped at retail stores in the past four weeks, 68 per cent who visited Betta Electrical were ‘very satisfied’, with 63 per cent of JB Hi-Fi customers, 60 per cent of Retravision customers, and 62 per cent of both David Jones and Good Guys patrons reporting they were ‘very satisfied’ with the service, too.

Other honourable mentions go to Myer with 51 per cent, Harris Scarfe with 50 and Harvey Norman with 49 per cent of ‘very satisfied’ customers.

In the entire poll, Betta Electrical not only ranks as the ‘most improved’ electrical and appliance store, but also the ‘most improved’ retail store overall, on a year-on-year basis, jumping from 59 per cent of ‘very satisfied’ customers in 2005.

Harris Scarfe also ranked in the top ten ‘most improved’ retailers, climbing six per cent from 44 per cent last year.

Clothing retailers topped the poll overall, but Australian Geographic Shop took out first place with 71 per cent of ‘very satisfied’ customers.

Betta Electrical, whose parent company Betta Stores Limited entered receivership and was placed into administration earlier this year before being bought out by a group of its own franchisees, came in third place overall.

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