By Craig Zammit
MELBOURNE: Remington has been announced as the official grooming sponsor for the Movember charity fundraiser, which sees men from Australia, London, Singapore and New Zealand growing moustaches for worthwhile causes.
Despite Remington’s male grooming products generally being used to remove facial hair, the brands major sponsorship of Movember allows Remington to throw its support behind two worthwhile causes – prostate cancer research, through the Prostate Cancer Foundation of Australia, and beyondblue, supporting the one in six men affected by depression.
“Movember is the perfect association for Remington. The event has a blokey, larrikin personality but manages to combine this with a very worthwhile charity association. We’re delighted to have the opportunity to be part of a major fundraising event which is so well suited to our younger target market,” said Remington marketing manager, Michelle Gallagher.
Remington will feature prominently in all Movember promotional material, will be providing ‘Mo combs’ for distribution to participants, will feature on Movember merchandise and at Movember events while also presenting the Style Guide on the Movember website.
In support of its sponsorship, Remington, in conjunction with Harvey Norman, will promote the Remington Precision Titanium rechargeable personal groomer at a specially discounted price of RRP $19 to all Movember participants.
Since its launch in 2003, where 30 men took up the challenge to grow moustaches during the month of November, Movember has grown considerably, to the point where in 2005, almost 10,000 men participated on the way to raising $1.2 million.