By James Wells
SYDNEY: Narta managing director, Kay Spencer, has advised disenfranchised franchisees of the beleaguered Betta Electrical and Retravision groups that the group will not add members purely for the sake of increasing its membership.
Narta membership, which generated $2.2 billion in sales from just 28 members in the 12 months to 30 June, has now over 30 members with the addition of five members since its conference commenced in late August.
“We need to act with caution,” Spencer told Current.com.au
“There is a temptation to add members, but we will only add members that add value to the group.”
The new Narta members include four former members of the Betta Electrical group – Murray Neck Electrical World in Alice Springs, Tom Antonio’s Electrical Discounters in South Australia, Peter Hammerman’s 2nds World in Sydney and now Anthony Cowan’s two superstores in Wodonga and Lavington. The Whitford’s store in the inner Sydney suburb of Five Dock has a very strong following in the local community with the family operating businesses in the local area for almost 85 years.
These stores all offer two core traits that assist with membership to the high profile buying group – large turnover and significant geographic dominance.