Camera bags find a place on CE-retail shelves

By Sarah Falson

SYDNEY: Maxwell International Australia is now distributing Lowepro camera bags to major consumer electronics retailers, including Bing Lee, Harvey Norman, Duty Free Stores and major camera chains.

Each shoulder bag in the Lowepro Apex range for adventure photographers – Apex 100 AW, 110 AW, 120 AW and 140 AW – is lightweight but designed to withstand the elements. Water-resistant outer fabric and an in-built ‘all weather cover’ protect camera equipment from rain, dust and sand.

According to a press release distributed by the company this week, “The quality materials used to create the new range are specifically designed for digital camera protection, rugged durability and style.”

The Apex range accommodates all major digital camera brands, and includes models made for both digital compact and digital SLR cameras. There are also dedicated compartments for accessories like memory cards, extra lenses, batteries, and PDAs or mobile phones.

According to Lowepro, the compartments are designed for easy-access, and the main section includes a soft tricot adjustable-lined divider to protect the camera’s LCD screen and lens from attached straps and nearby accessories.

The zippers are ‘silent’, to minimize noise while hiking or bird-watching, the shoulder strap is padded, and a ‘SlipLock’ adjustable loop allows users to attach the bag to their belt or any SlipLock-compatible Lowepro product such as a backpack.

The Apex range is available in black/grey and black/arctic blue, and prices range from $45 to $69.

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