By Sarah Falson
MELBOURNE: The local Remington office could follow Remington USA’s lead and sign supermodel Cindy Crawford as the spokesperson for its latest range of men’s and women’s grooming, shaving and hairstyling products.
As yet, Remington Products Australasia has not signed a spokesperson, but according to the company’s marketing manager, Michelle Gallagher, they are “currently looking into the deal."
Crawford will appear in a Remington TV commercial and several print ads in the US for the brand’s grooming and hairstyling products, set to hit that market later this month.
According to The Capital Times – a Wisconsin-based news website that shares Remington’s Madison heritage – the products Crawford will plug include a hair-protecting Teflon Fibre Ceramic Straightener and Curling Iron and a MicroFlex series of men’s rotary shavers that feature Titanium-coated blades and a collaborative design with BMW Designworks.
“The ads will premiere at a Nov. 13 event at ABC Studios in Times Square,” The Capital Times reported.
Remington is also offering the chance for two winners of an ‘eBay auction’ to fly to New York for a world-class makeover and to join Crawford at the event. All proceeds will go to Locks of Love, which is a charity dedicated to restoring a sense of self to children suffering from hair loss.
"As a busy wife and mother, I need to be practical about beauty and style," Crawford said in a statement to the US press. "At the same time, I understand that looking my best is an important part of who I am. I am thrilled to be working with Remington products because they have the right combination of innovative technology and strong heritage of quality products, allowing me to achieve a high sense of style with a minimal amount of time and effort."
"Cindy brings universal likeability, unparalleled status as a beauty icon and a strong understanding of the fashion and style world to Remington," Drew Fiorenza, vice president of Remington, said in a statement, also to the US press. "The same types of attributes apply to the entire line of Remington products, which are universally available, feature new and proprietary technologies and are designed to fit the active lifestyle of consumers."