Hitachi goes sub-zero with new cooling technology

By Sarah Falson

SYDNEY: Three new refrigerator models from Hitachi keep their cool with ‘minus zero’ technology, and the brand’s ‘3 Change’ ethos of core technology, clean and comfort, according to the company.

The 370 litre, and 410 litre and 550 litre capacity refrigerators (RRP$1049/1149/1549), use a hybrid form of cooling technology that teams direct cooling and fan cooling systems, resulting in “more accurate and consistent cooling temperatures and three-way temperature distribution,” said the company in a statement.

“The aluminium cooling panel acts like a large block of ice and when combined with Hitachi’s Advanced Multi-Flow System results in ‘Minus Zero’ cool, clean air circulating to every corner of the refrigerator, helping to maintain a consistent temperature throughout,” said the release.

“The multi-directional flow of cool air keeps food equally fresh and cool across the fridge reducing food wastage.”

The Triple Clean System combines a nano-titanium filter and negative ions with the Advanced Multi-Flow System to eliminate unwanted bacteria and odours, the company said. The nano-titanium filtration system is claimed to ensure food keeps its natural flavour and texture for longer than conventional fridges, by preventing up to 99.9 per cent of airborne particles from travelling into the fridge.

The 550 litre model includes Hitachi’s E-control feature that includes a quick-freeze function that improves food longevity and freezes ice-cubes much faster than traditional fridges, and an energy-saving function that results in up to 20 per cent energy savings during periods of less-frequent use (such as when the homeowner is on holidays), according to Hitachi.

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