SYDNEY: Breville has launched its Coffee Lovers Club which is designed to keep consumers up to date on the world of coffee.

An email distributed to the company’s database this morning says the first 700 consumers that register to join the club from Sunday 17 September will win one of 700 pre-release copies of the 2007 Sydney Coffee Guide which reviews and rates over 150 cafes.

"Anyone can make a great coffee – you just need a bit of advice and guidance to get the best from your beans and machine. The Coffee Lovers™ Club is your ticket to a world of coffee knowledge and experiences,” the email said.

The club’s website, www.breville.com.au/coffee, features recipes, coffee trivia and tips on how to pick the right espresso maker, create the perfect crema and how to grind coffee beans.