By Craig Zammit

SYDNEY: Canon has announced the launch of ‘Find Your Shot’, an online photo competition where entrants can win a dream holiday valued at up to $25,000, to celebrate the release of the new EOS 400D digital SLR camera.

The ‘Find Your Shot’ competition encourages Australia’s aspiring photographers to showcase their skills by submitting images to an online gallery judged by a celebrity panel and the online community.

“’Find Your Shot’ was created to encourage aspiring photographers to get out there and experiment, have fun and be creative with photography,” said Canon Australia marketing communications manager – Consumer Imaging Products Group, Shannon Tweedie.

“We know that there are thousands of keen amateur photographers throughout the country who will capture and submit beautiful shots and Canon is proud to support them.”

In addition to the dream holiday, the eventual winner will also receive a private photography tutorial by the renowned seven time World Press Photo winner, Tim Clayton, prior to departure.

The panel of celebrity judges will include Matt Shirvington, athlete and host of Beyond Tomorrow and Shelley Craft, travel expert and presenter on The Great Outdoors.

Each week leading up to the closing date of 5 December, the best photo, as judged by the online ‘Find Your Shot’ community, will receive a Canon EOS 400D, or $1500 of Canon products.

Additionally, there will be a ‘People’s Choice’ award in which the winner will receive a holiday to any destination valued at up to $5,000, as well as the chance of winning one of 500 cash prizes valued at $50 each for every entrant.

To house the gallery and competition, Canon has created a web-based community and online forum providing useful photography tips (www.canon.com.au/findyourshot).  Each week, new ideas and advice will be posted to encourage amateur photographers to learn and experience creative photography.