New Fujistu plasma TVs use greener materials

By Adam Coleman

SYDNEY: Fujitsu has launched a new series of Plasmavision televisions which according to the company feature a significant reduction in environmentally damaging chemicals.

The plasma televisions have been produced using less harmful substances under a new manufacturing policy, which was developed to meet strict regulations set out by the Japanese Environment Ministry.

According to Fujitsu General marketing manager, Milton Kaloudis, while these strict environmental standards have not been set in other international markets, including Australia, the company is rolling out a policy in all its global offices.

“We have managed to remove a lot of the harmful chemicals including lead, mercury, cadmium and chromium,” Kaloudis said.

The 51 series Plasmavision televisions, which were introduced during the first quarter of 2006, replace the previously available 42-inch high resolution and 50-inch 50 series panels, as well as the 42-inch standard resolution, 55-inch and 63-inch 40 series models.

“These products will be replaced this year with a new range of environmentally safe plasma televisions to coincide with an updated advertising campaign featuring the brand’s ambassador – former Australian cricket captain, Mark Taylor,” Kaloudis said.

The new generation 51 Series Plasmavision panels are available in four screen sizes including a 63-inch (RRP $24,999), 55-inch (RRP $12,999), 50-inch (RRP $8,999) and 42-inch high-resolution model (RRP $6,499) as well as a 42 inch standard definition model (RRP $4,999). All panels can be wall-mounted, ceiling-mounted or placed on a stand.

“They are going exceptionally well especially the 50-inch and 55 inch,” he said.

“The range was very well received at CEDIA. People were quite amazed. AV specialists who were initially hesitant to support us due to our pricing have returned to our brand due to the quality.”

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