Sony looks for ‘real photographers’ to build Alpha brand

By Matthew Henry

SYDNEY: Sony Australia is inviting hobby photographers to submit their best photograph for the chance to have it featured as part of the brand’s upcoming digital single lens reflex camera advertising campaign.

The Australia-wide ‘Real Photographers’ competition will be judged by photography industry representatives including Australian Commercial and Media Photographers director – Brent Williams, Capture Magazine editor – Philippe Ruttens, and Sony Australia senior product manager – D-SLR, Marcus Cornish.

“This is a real opportunity to show the world your potential as a photographer,” Cornish in a media release addressing consumers.

“Many people out there want to move on from simply taking pictures and are ready to take photographs. Capturing a special moment in time to evoke emotion in an audience is what photography is all about, and we want people to start sharing these moments together.”

The new print advertising campaign will start this December, and supports the brand’s first digital SLR camera lauched last month, the Alpha A100.

Consumers can submit their photos online by visiting www.sony.com.au/dslr, where photos will be displayed in a gallery.

The $200 million D-SLR category is expected to account for 20 per cent of sales.

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