Fujitsu fires up for Sony film premiere

By James Wells

SYDNEY: Fujitsu General announced today that its show car will be used to transport movie stars Will Ferrell and John C Reilly to the red carpet launch of their new Sony Pictures film in Sydney next month.

The two American movie stars will be in Sydney for the premiere of the Sony Pictures film – Talladega Nights: the Ballad of Ricky Bobby which is a comedy based on the NASCAR racing car competition.

Prior to the screening, the Fujitsu racing car will be on display inside the George Street cinema complex from on Wednesday 20 September from 10.00am.

To support the launch of Talladega Nights, A3 posters featuring the full Fujitsu Racing car livery will be distributed throughout Australian cinemas. The Comedy Channel will also feature the Fujitsu Racing car on-air every day over four weeks when it gives away passes to viewers.

At The Betta Electrical Sandown 500 and The Supercheap Auto Bathurst 1000, which coincide with the film’s release, the Fujitsu Racing crew will be wearing uniforms similar to that worn by Ricky Bobby in the movie.

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