Philips and WilliamsF1 team up for Father’s Day promo

By Craig Zammit

SYDNEY: Philips and WilliamsF1 will team up this Father’s Day to give consumers the chance to win two tickets to attend a 2007 International Grand Prix event, as part of a Father’s Day promotion for the new Philips/Williams branded HQ7290 F1 shaver.

With the men’s shavers historically among the top selling small domestic appliances over the Father’s Day sales period, WillaimsF1 will be looking to capitalise on the category’s success through its partnership with Philips.

Commencing 1 August and concluding 30 September, Philips will run a WilliamsF1 themed sweepstake which offers consumers the chance to go to an International Grand Prix in 2007, upon purchase of any Philips shaver.

The prize will include two exclusive F1 Paddock club tickets, flights, accommodation and spending money, with runner up prizes giving customers the chance to win one of three Philips TVs.

Upon purchase of this designer shaver for Father’s Day, each consumers will receive a branded WilliamsF1/Philips cap (RRP $39.95) as a gift with purchase.

“We will be supporting the new technological upgrades and product launches with strong POS elements that will clearly and effectively communicate each shaver’s technological benefits to consumers,” said Philips brand manager, Roni Robertson.

To support Father’s Day, Philips will be going to air in August and September 2006 with a national TV campaign featuring the Smart Touch XL HQ9190 ‘Efficient Morning’ TV commercial.

Philips has also struck an international deal with pay TV’s Discovery Channel, which will include TV advertising spots and program sponsorship as well as bannering on the Discovery website

Coverage on the Discovery Channel will continue until end of October with the schedule coinciding with Grand Prix races.


Leave a Reply

Your email address will not be published. Required fields are marked *