Creative appoints senior sales executive

By Staff Writer

SYDNEY: The Australian subsidiary of Creative Technology Ltd, Creative Labs, has announced the appointment of Carla D’Allesandro to their sales team as senior sales executive.

D’Allesandro, who will be based in Sydney, will be responsible for managing Creative’s Shriro distribution chain as well as managing Creative’s relationship with Dick Smith Electronics, with an emphasis placed on ensuring high levels of retail development and support in the fast changing mp3 and PC accessories market.

With three years sales and product experience at Ingram Micro, where she was instrumental in the expansion and development of a range of IT products into retail channels, D’Allesandro will be well placed to help continue Creative’s growth in the marketplace.

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