By James Wells
MELBOURNE: Miele is giving away a bonus four-piece set of Miele-branded saucepans made by Scandinavian homewares specialist, Littala, worth $499 with every KM5700 series induction cooktop sold through its Chartered Agents.
According to Miele Australia general manager – sales, Martin Carter, the magentic cookware which has been specifically sourced to work with induction cookware was chosen after Miele in Germany tested the best products to match its induction cooktops over the course of a 12 month research and development period.
"For the record, the sales in the first seven weeks have been exceptional," Carter told current.com.au.
The set consists of four litre casserole dish with lid, 2.5 litre casserole dish with lid, 1.5 litre saucepan with lid and 28cm frying pan.
Bosch is also looking to increase sales of induction with a month-long promotion through Harvey Norman and Narta which commences on 24 May and finishes on 30 June.
Bosch is offering a set of Baccarat saucepans worth $399 with the sale of every Bosch induction cooktop.