Unwired surges after signing Google agreement

By James Wells                                                 

SYDNEY: Shares in Unwired Group Limited have surged 10 per cent on the announcement that the wireless broadband provider has signed an agreement with Google.

From May, Google search technology will be incorporated into Unwired’s customer only homepage.

As part of the agreement, Unwired and Google will share advertising revenues from searches generated from Unwired’s customer home page via Google’s AdSense for Search, which displays ads relevant to a customers search request.

Unwired CEO, David Spence, said the deal provides an additional revenue stream for Unwired and also gives customers the ability to access relevant search information while on the move.

"Internet search engines such as Google will become even more sophisticated as the trend towards personal mobile broadband and ultra mobile PCs continues.  Internet users will increasingly demand services relevant to their specific location – whether it’s Sydney, Melbourne, or in the future, anywhere around the world – and we intend to be able to cater for this demand," Spence said.

"Google’s search and targeted advertising is designed to improve the user experience on Unwired, while providing the company with an additional revenue opportunity," said Google worldwide strategic business development director, Daniel Alegre.

"This agreement also adds Unwired to the Google Network and extends the reach for Google AdWords advertisers to another quality website,” Alegre said.

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