By Craig Zammit
QUEENSLAND: Creative Cooling, the importer of the Chinese manufactured Coola Can drinks refrigerators, which feature licensed designs from NRL and AFL football teams as well as beer brand designs, has announced a restructure of its national operations.
Creative Cooling will relocate from its previous warehouse at Yapala in South Brisbane, to its new facility at Virginia in central Brisbane.
After previously handling distribution responsibilities on its own, Creative Cooling will now be enlisting its former Queensland agent, ProActive Sales, to help manage its national retail sales and distribution.
Creative Cooling’s managing director, Patrick Horsley, will be working alongside Paul Ward of ProActive Sales in line with the new restructure.
“Paul will be managing our day-to-day retail activities with myself, and of course looking for opportunities to expand our retail portfolio,” said Horsley.
Retailers can expect to see more active support for the brand, while Horsley stated the company will be looking to boost its retail activities.
The existing representative support structure for each state will remain in place throughout the changes.
Coola Can drinks refrigerators are available from Harvey Norman, Retravision, The Good Guys, Betta Electrical and selected independent retailers.