By Staff Writer
SYDNEY: The Sydney SuperDome will be renamed the Acer Arena following a five-year, multimillion dollar sponsorship deal announced today which Acer hopes will spearhead its push to become the number one consumer technology brand in Australia.
The deal is the first naming rights sponsorship for the indoor entertainment venue, situated in the Sydney Olympic Park at Homebush, and will take effect on May 12.
Intel and Nine Network’s parent company Publishing & Broadcasting Ltd (PBL) have also signed on as sponsors of the venue.
A statement released by Acer said the brand will use the sponsorship to build brand awareness, particularly through the ‘positive and enjoyable experiences’ consumers will have at new technology exhibits Acer plans to build at the venue.
“Through every Acer Arena experience, patrons can see the truly amazing and enjoyable experience that technology has to offer,” said Acer Oceania managing director, Charles Chung. “Acer is already on track to being the number one PC vendor in 2007 and is proud to fuel this world-class entertainment venue, right here in Australia.”
Intel and Acer will collaborate to create a digital technology showcase in the foyer featuring Acer’s consumer electronics products and Intel’s new Viiv technology. The interactive zone will allow consumers to get hands-on with the latest technology products from the two brands.
"This sponsorship enables us to excite consumers about technology and entertainment – two areas that are intertwined," said Intel national marketing manager – ANZ, Kate Burleigh.
"We want patrons to touch and see the truly amazing experiences that Acer products based-on Intel Viiv technology can offer in a setting where they are looking to be entertained."