By Craig Zammit

SYDNEY: Dyson has appointed Richard Searle to replace Cathy Creighton as New South Wales state sales manager.

Creighton was a founding member of Dyson and helped to start the business in Australia and who retired from the business at the end of 2005.

“I’m excited to be working for such a dynamic and innovative brand. I see the role as helping facilitate future success by working with Dyson’s sales team and retail partners,” said Searle, who was previously state sales manager for Arrow Electronics.

Searle will be responsible for the management of NSW key accounts and all other New South Wales based sales functions and will report to national sales manager, Mike Daish.