De’Longhi joins Krups with Nespresso distribution

De’Longhi Australia has announced an ongoing partnership with Nespresso, which will see the small appliance manufacturer distribute co-branded espresso products in the local market previously managed by Magimix.

The deal, which was formerly announced late on Friday 24 February 2006, follows a strong partnership with the company in Austria, Spain and Germany.

De’Longhi will join Groupe SEB’s coffee brand Krups as the only other distributor of co-branded Nespresso machines in Australia.

De’Longhi will launch seven new machines in April including three Essenza machines (RRP $299), two Essenza automatic machine machines (RRP $399), the De’Longhi Nespresso Concept machine (RRP $549) and the Nespresso Concept Flow Stop (RRP $699).

According to Groupe Seb Australia managing director, Wivina Chaneliere, Krups represents 80 per cent of Nespresso sales in Australia.

“We know the business very well. It’s a very different business model from the traditional espresso machines and this takes time for staff and retailers to fully understand. We have been supporting the Nespresso partnership for years in Australia. I hope that this will improve Nespresso’s overall market share. I wish De’Longhi good luck and may the best brand win!” Chaneliere said.

“De’Longhi is a worldwide pioneer in consumer electronics and already have a wealth of experience in developing and manufacturing premium coffee machines. Nespresso is pleased to be working with them to provide its exclusive range of Swiss designed machines to Australian coffee lovers,” said Nespresso Australia general manager, Jerome Casteigt.

“De’Longhi is delighted to be partnering with Nespresso in supplying its best in class coffee machines to the Australian market,” said De’Longhi Australia marketing manager, Nigel Cornford.

“There are many synergies that exist between the two companies, which both strive to provide unsurpassed quality to consumers when it comes to product design, manufacture and service. Already established as one of Europe’s most successful premium coffee machine brands, we look forward to working alongside Nespresso here in Australia,” Cornford said.

Nespresso recently opened its first retail boutique which sells its coffee machines and proprietary coffee capsules directly to consumers.

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