Turkish appliance brand and Narta exclusive label Beko has signed a sponsorship agreement with Spanish megaclub FC Barcelona, home of some of association football’s biggest names.
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Influencers 2014: Breville Australia says you must have compelling offers to attract discerning consumers
Jeremy Sargeant is the general manager of Breville Australia. He says consumers do have money to spend but they are very discerning, so your offer has to be compelling.
Latte Art is a smackdown, drag em out battle
One of the major events of the Aroma Festival is the Latte Art Smackdown, in which wannabe coffee Caravaggios must spin a wheel and then replicate whichever design comes up.
From Bankruptcy to Brisbane: How and why Kodak cameras are back in the Australian market
The famous Kodak brand is returning to retail during the second half of 2014 with new fixed lens cameras, action cams and projectors being rolled out through new Australian distributor E3 Style.
World Cup fun with Philips
Okay, so the 2014 FIFA World Cup might be done and dusted — and of course the Germans win it in the end — but that hasn’t stopped the Dutch from seeing the lighter side of this festival of football.
Influencers 2014: Panasonic on understanding the consumer to take focus off price
Paul Reid is the managing director at Panasonic Australia. He thinks the industry must work together to move the conversation away from ‘product and price’.
Nokia Lumia 930 Review: The Smartphone Antithesis to The Picture of Dorian Gray
There is a lot to like about Microsoft Device’s new Nokia Lumia 930 but there are also a number of drawbacks. Our expert reviewer runs his rule over this new flagship.
OP/ED: Under-developed retailers must invest to understand customer behaviour
The multiplication of touchpoints for retailers and customers to connect — from social media, catalogues, online sales to bricks and mortar stores — means brands can be closer to their customers than ever before.
Influencers 2014: Fisher & Paykel matching trends with the right brand from its portfolio
Mark Pacey is the Chief Operating Officer at Fisher & Paykel Australia, marketers of the F&P, Haier, Elba and DCS brands. He explained how this multibrand strategy is starting to bear fruit in this highly competitive industry.
Personalisable! Welcome to Windows Phone 8.1 on the Nokia (definitely Nokia) Lumia 930 and 635
Windows Phone 8.1 is the most personal operating system on the market and the Nokia Lumia 930 and 635 are two great examples of it, according to Microsoft. And they are definitely called Nokia.