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LG invests in promotions to boost retail sales
For laundry and refrigeration categories.
All the 2015 Mother’s Day promotions all in one place!
It’s back again for another year! It’s AR’s world famous guide to all the promotions for Mother’s Day 2015!
OP/ED: Five tips for consumer electronics brands to get ahead in social media in 2015
Facebook, Twitter, Instagram, Pinterest — social media is essential for consumer electronics brand to reach potential customers — but a lot are simply advertising to fans and followers, instead of engaging.
Sony kickstarting Christmas cheer with consumer roadshow
Two weeks after launching its broad consumer promotion to mark the start of the pre-Christmas selling period, Sony Australia today officially launched its Summer of Sony product and marketing program.
Haier celebrating consumer catastrophes with giveaways and cashbacks
Haier has launched the next stage of its new Everyday masterbrand campaign, comprising a cashback promotion and a competition for consumers to share in up to $16,000 worth of appliances.
Sony brings the heat with 37 promotions for Christmas and summer 2015
Never one to let Christmas pass by without a tempting offer to encourage conspicuous consumption, Sony Australia has announced promotions on 12 different product ranges and, in toto, 37 separate models.
Kenwood launches its Christmas hero the Chef Sense, plus sales tips and promotions
Drawing on 60 years’ experience in the category, Kenwood has launched the next generation of its kitchen machine the Kenwood Chef Sense, which will arrive in stores imminently.
Nespresso using promotions and new coffee flavours — not discounting — to encourage sales
Nespresso has reaffirmed its commitment to offering incentives rather than discounting to attract consumers. Meanwhile, fans of the system can expect some exciting new coffee varieties by year’s end.