With strong year-on-year sales.

Eurolinx marketing manager, Daniel Bertuccio has confirmed that sales have doubled year-on-year for the Artusi brand since its inception and he believes retail partners have played a major role.

“Growth has been driven by constant representation in-store, working closely with Narta members to target the correct sectors of the market and offer the range of appliances this kind of customer wants.

There is a great focus on Artusi in Betta stores across the country and becoming an online player with Appliances Online, as well as continued strong support from 2nds World,” Bertuccio told Appliance Retailer.

“Artusi has had particular success with 54cm upright cookers, 60cm electric ovens and 60cm ceramic cooktops. An all-in-one builder’s pack oven/cooktop combo exclusive to Betta stores is also starting to gain in popularity along with the 90cm freestanding cookers,” he said.

“We are happy to see the brand maintain steady growth over a long period of time to ensure that our retail partners are serviced in the correct way, whilst also offering our end consumers products they can rely on.”

The Artusi brand caters for the entry to mid-price range of the market making it the ideal brand of choice for young first home buyers/renovators, investors and the replacement market. The range is exclusively available to Narta members, including Betta Home Living, 2nds World, Kambos, Appliances Online and others.