Kogan launches Dick Smith birthday sale

Discounts on appliances, smartphones and more.

This month marks one year since Kogan.com relaunched the Dick Smith online business. To celebrate the relaunch, Dick Smith is offering huge discounts on dozens of items, including Dyson vacuum cleaners, Kambrook heaters, KitchenAid stand mixers, Samsung Galaxy smartphones and Apple iPhones.

Dick Smith CEO, Ruslan Kogan said, “People thought the Dick Smith brand could not be revived, and we knew it was a mammoth task. Many had written the business off, but we crunched the numbers and knew we could make it work — and that’s exactly what we’ve done.

“Trust takes decades to build and can be lost very quickly, but we knew that we could save Dick Smith if we delivered genuine value to shoppers and backed it up with great service.

“I remember as a kid, I was always visiting Dick Smith to look for parts to upgrade my computer. There is a strong history of passion in the community for how technology can improve our lives and it has been a privilege to maintain and grow the legacy of this great Australian brand.”

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