As part of fundraising campaign.
Superheroes designed by four JB Hi-Fi employees have been chosen from all over Australia to front a fundraising campaign for national charity, Redkite that helps families and young adults with cancer nationally.
The retailer’s four employees created their heroes as part of an internal competition by JB Hi-Fi to feature four original superhero designs on fundraising cards that will be sold for $2 at all 181 JB Hi-Fi stores across Australia. The four artists are Anastasia Anastassiou from Doncaster VIC, Allen Jacobsen from Townsville QLD, and Amanda Huxley and Mace McGregor, both from Toowoomba QLD.
The designs were inspired by a number of the artists’ personal experiences, from the partial blindness of Jacobsens’s daughter to the need Anastassiou felt for strong female superheroes and role models to be available to young girls.
Redkite CEO Jenni Seton said the ongoing support from JB Hi-Fi and its whole team was incredibly invaluable for the charity.
“It is amazing to see the talent and passion of JB Hi-Fi’s staff in submitting their designs. The artists chosen should be immensely proud of creating something that will help us deliver Redkite’s services to young people with cancer locally and all over Australia,” she said.
“As a charity that receives no government funding, we could not do what we do without the support of partners such as JB Hi-Fi, through the superhero cards and their workplace giving program. JB Hi-Fi and their generous team have been supporting Redkite for nearly 10 years,” she added.