In new flatiron building.

Winning Appliances​ has set a new standard of appliance retailing in Brisbane with the opening of its state-of-the-art flagship showroom in Fortitude Valley this week, following the launch of its largest showroom in Canberra’s Kingston last month.

The new store occupies 1,770 square metres across two levels in the new flatiron building, one of three residential towers in luxury property developer Gurner’s iconic FV development.

Winning Appliances Kingston interior 

Architect Elenberg Fraser has custom designed the retail space, which has been designed to reflect its surroundings. The space boasts two street frontages thanks to its unique position in the apex of the building which features a 270 degree curved glazed façade, housing an experience kitchen.

Relocated from its Brunswick Street location, the store will continue to house 33 appliance brands including Miele, Bosch, Smeg, ILVE, Gaggenau and Fisher & Paykel, as well as exclusive brands including Sub-Zero Wolf, PITT, Highland and many more.

Winning Group CEO, John Winning said the new store represents the brand’s strong relationship with, and commitment to, the Brisbane market.

John Winning presenting at the Winning Appliances Kingston store opening

“We are so thankful to have been successful in Brisbane and excited that the Queensland market has taken to the Winning Appliances brand. That’s why we are so proud to open our new flagship showroom and raise the bar to provide customers with a truly exceptional experience.

“It is a great complement to our Indooroopilly showroom which we are seeing great success from at the moment and we have already got our store development team looking at other areas around Queensland where we can open up and expand the Winning Appliances business. We love Queensland and are happy to see the Brisbane market loves our unmatched service offering with unbiased and impartial expert advice, free delivery and removal and recycling of old appliances and packaging.”

Winning Appliances CEO, David Woollcott said the new store further embodies the brand’s commitment to providing the best shopping experience in the world.

“The launch of the Fortitude Valley showroom builds on the brand’s mission of providing the best shopping experience in the world and will be yet another interpretation of this in a completely different style to our other flagship showrooms.

“The Flatiron building was a natural fit for our new store as, like FV and Gurner, our brand is synonymous with high quality and world-leading design and technology. Furthering our distinct focus on customer interaction, the new flagship showroom will offer customers a unique shopping experience by providing the ultimate platform to see, touch and interact with the latest and greatest appliances.”