With launch of new products.
Australian-owned electronics company, Laser, hosted a select group of media at a lavish location in Sydney’s CBD to kick-start its 30 year anniversary celebrations with a new range of products, including a selfie drone, power banks, USB-C accessories and dashcams.
The Navig8r Selfie Drone (RRP $50) is a four-propeller Wi-Fi enabled drone accessed and controlled by a smartphone app. Boasting a one-button take off, land and 360-degree flip, users can adjust the drone’s speed and altitude from their smartphone. It will be available at Big W.
The portable and compact Laser PB-CJ6000 Portable Power Bank and Car Jump Starter (RRP $79.95) can charge all USB-enabled devices and connects with the supplied car jump cables to kick-start a fully flat battery. With 6,000mAh of power, a 4-in-1 USB charging cable (Mini and Micro USB, 30pin and 9pin Apple to USB) for smartphones, tablets and cameras, it also has a high intensity LED light with strobe function for attracting attention. It will be available from Harvey Norman.
Laser PB-CJ6000 Portable Power Bank and Car Jump Starter
The Navig8r 818 Pro X Crashcam (RRP $299) features super full HD image quality to deliver detailed footage. Built exclusively for the Australian market, the 818 displays the vehicle’s actual speed (as measured by GPS) as well as speed cameras, red light cameras and school zones. It will be available from Harvey Norman.
Navig8r 818 Pro X Crashcam
After establishing in a small shopfront in Sydney’s Surry Hills in 1987, selling flopping disks, computer keyboards and mice, fast forward to 2017 and Laser now has over 300 product lines and 50 local employees.
Commenting on its 30 year history, managing director, Chris Lau said, “From a very early stage we instituted an internal challenge to turnover our range by at least one-third every year, sourcing new products based on market needs and feedback from our retail partners. This is a huge number by any measure, and constantly forces us out of our comfort zone in terms of new technologies and evolutions of existing ones.”
Laser managing director Chris Lau
“We know exactly who we are and what our benefit is to consumers, and play an important role in helping many Aussies enter the market for new technologies, while providing affordable, reliable and quality options across the board,” Lau continued.
“Our Navig8r sub-brand, which is 10 years old this year, is the best-selling dashcam brand in the country. Consumers can enter the market for just $60, while we also deliver on innovation with the 818 Pro X, which offers Australian state-specific school zone data, something unique to the market as it was built specifically to order for Australian consumers.”
Laser sees affordable AV and USB-C as key drivers, and plans to launch Wi-Fi wireless speakers, premium certified UHD HDMI cables and Ultra HD streaming box media centres.
“We are proud to have proven longevity in the market, especially as many brands and technologies have come and gone in this industry over the 30 years we have been in business, and thank our partners, employees and broader industry stakeholders for their support. While we celebrate today, our focus remains firmly on the future and the next 30 years,” Lau concluded.