By Kymberly Martin
List dominated by retailers.
Kmart, Coles, Target and Bunnings are among the top 10 best-perceived brands for women in Australia according to the latest YouGov BrandIndex. Internet brands were also strong with Google coming out on top, followed by PayPal, YouTube and Apple. Rounding out the top 10 were Qantas and Toyota.
The rankings were calculated by measuring impression scores on each brand among female respondents, aged 18 and above, for the 12-month period through January 2017. The impression scores for the brands were measured by asking: “Do you have a general positive or negative feeling about the brand?”
The top 10 brand rankings were: Google, Kmart, Qantas, Coles, Bunnings, PayPal, YouTube, Target, Toyota and Apple.
The BrandIndex covers 260 brands in Australia.