With new digital reward.
The Fujitsu General Free Money promotion, originally launched in 2006, has now evolved with a new-look and added flexibility for the consumer.
Running from 1 March to 31 July, 2017 consumers who purchase a Fujitsu General reverse cycle inverter split system or reverse cycle inverter multi split system will receive a choice of reward to the value of $150, $200 or $400, depending on the air conditioning system chosen.
Fujitsu General sales and marketing general manager, Dave Smith said, “The Fujitsu Free Money promotion is one of the most successful category promotions, and we wanted to have a stronger point of difference to make it more engaging for consumers.”
“The new-look Free Money promotion provides eligible consumers with the flexibility to choose their reward. Options include a Fujitsu pre-paid Visa card, or for the first time, a digital reward to the maximum value of $400.
“With the introduction of digital rewards, approved customers can receive their reward much faster. Fujitsu wanted to make this popular promotion as flexible as possible to meet the different needs of consumers,” he added.
Fujitsu has developed new creative to support the 2017 winter promotion. The campaign theme focuses on the ‘evolution of home heating’ and features long-term ambassador and former Australian cricket captain, Mark Taylor. Seen in a variety of historical personas dramatising the different ways humans have kept warm over time – Taylor shows that a Fujitsu reverse cycle air conditioning system is the most modern in the line of evolution.
The promotion will be supported by point of sale materials, and multi-million dollar national advertising campaign including TV, cinema, digital display, radio, billboard and retail digital signage.