Subject to regulatory approvals.
Electrolux has agreed to acquire Anova, the US-based provider of the connected sous vide cooking appliance, Anova Precision Cooker, which connects to a user’s smartphone and offers thousands of recipes.
The acquisition provides a significant opportunity for profitable growth in this emerging product category. Anova’s direct-to-consumer business model and digital focus are also of strong strategic interest to Electrolux.
Electrolux head of business for home care and small domestic appliances, Ola Nilsson said, “Anova’s mission – to make it easy for consumers to cook like a pro – is so similar to our own focus that this was quite obviously a perfect match. It is also a great strategic fit in terms of Anova’s approach to online sales and digital marketing, and in how they leverage connectivity in the products. We have a lot to learn from each other, and look forward to helping Anova take the next steps on their global growth journey while maintaining an agile and innovative culture.”
Electrolux CEO and president, Jonas Samuelson said, “This acquisition offers a valuable stepping stone in our journey to deliver best in class consumer experiences through smart, connected appliances. Additionally, Anova’s passionate community of food lovers is a great example of the kind of relationship we are building with people around the world.”
To further leverage this partnership, Electrolux home care business area intends to open an office in San Francisco to establish an innovation hub for creating innovative consumer experiences in the smart home arena. The acquisition is subject to regulatory approvals, and is expected to be closed during the first quarter of 2017.