After successful debut in 2016.

Following its successful premiere in April last year, the second CE China is scheduled from 4 to 6 May 2017. CE China, a global IFA event, is designed to be China’s premier trade show for consumer electronics and home appliances brands in China.

CE China chairman, Jens Heithecker (pictured) said, “CE China and IFA provide a vital link between brands and their retailers. Our strategic partners Alibaba/ Tmall, Gome, JD and Suning will offer brands from China and around the world the platform they need to meet the needs of China’s consumers. I am excitingly looking forward to May 2017 and the second CE China in Shenzhen.”

The show is a platform that unites international exhibitors with Chinese retailers who are keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as all over Asia.

Bosch,Siemens, Huawei, HTC, Midea and Gree, among other international brands, take the opportunity to present their products and innovations. Official partners of CE China include China’s largest retailers including Suning, Alibaba and Gome.