How Fujitsu General is driving air conditioning sales

To remain top of mind.

Fujitsu General recently hosted an experiential event along Sydney’s Bondi Beach to lift brand engagement during one of its crucial selling seasons.

The company set up a branded, purpose-built cool room on the forecourt of Bondi Beach, where visitors could view a range of products and discuss features with the Fujitsu team. Designed to drive sales enquiries, consumers were incentivised with a chance to win a $500 pre-paid VISA card simply by requesting a quote.

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The activation also featured guest appearances from South Sydney Football Club players and Mercury, the iconic Border Collie from Fujitsu General’s TVCs. Popsicles as well as Fujitsu General branded sunscreen and water bottles were also offered to consumers throughout the day to help maintain brand awareness once the event concluded.

Fujitsu General sales and marketing general manager, Dave Smith commented, “Air conditioning can become a saturated space in the retail environment, particularly during the peak of the heat. To cut through the clutter and boost consumer interest in Fujitsu General products, we designed an engaging experience to help keep ‘Australia’s favourite air’ top of mind when considering a new air conditioning system.”

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