Across TV and digital.
BSH has made a significant investment in TV (free to air and subscription) and digital advertising for the month of December to promote the Neff brand, which joined the company’s stable in March 2016. The national advertisement is airing on Channel 9 and Foxtel.
BSH senior brand and communications manager, Roberto Finamore told Appliance Retailer, “This campaign represents next level of visibility for the brand. More importantly, it provides the opportunity to tell the stories that make Neff a stand-out brand in the premium cooking market.
“The TVC is an important element in a new Neff global campaign and focuses on all the things Neff is famous for: the unique Slide&Hide disappearing door, a passionate and immersive cooking experience, and the joy in sharing good food with friends and family.”
The TVC is rounded off with Neff’s latest promotional offer, as well as a rotation of regional specific retail tagging. Up until January 31, 2017, consumers can save up to $500 when they purchase selected Neff ovens.