Bose and Dyson take the lead

By Kymberly Martin

In Brand Advocacy ranking.

In the YouGov BrandIndex Australia 2016 ranking for consumer electronics, Bose and Dyson were the leading brands, followed by Miele, Apple and Samsung.

The top five telecommunications/Pay TV brands were Netflix, Samsung, amaysim, iPhone and iPad.  Retailers were led by Bunnings, followed by Aldi, Dan Murphy’s, Chemist Warehouse and JB Hi-Fi with Google, YouTube, Whatsapp, Instagram and Facebook the top five internet brands.

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BrandIndex operates at national and international levels tracking public perception of brands, checking their performance against competitors.

Brand advocacy scores are calculated by measuring recommended scores among each brand’s customers for the 12-month period through to October 2016 by asking: “Would you recommend the brand to a friend or family member, or that you recommend that a friend or family member avoid the brand?” Scores are calculated by subtracting the negative responses from the positive responses.

Respondents are drawn from the YouGov BrandIndex online panel of four million consumers across 32 countries. It currently covers 260 brands in Australia.

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