One major prize, 50 runner-up prizes.
CDB Goldair is offering one lucky person the chance to win $20,000 towards a holiday when they purchase a NutriBullet from now until January 4, 2017.
The grand prize is $20,000 to put toward a holiday with CDB managing all travel requirement and coordination with the winner. There are also 50 runner-up prizes, which include: 6x Superfood Protein Blend Packs, 6x Superfood Fat Burning Boost Packs, 6x Superfood Superboost packs and 1x NutriBullet to-go bag.
A TV program promoting the campaign has kicked off, complete with retail tagging, which airs in all major metro cities and regional areas. The company has also invested in Facebook posts and advertisements, Instagram posts, website banners and a micro-site for promotional entry.
Commenting on the promotion, CDB Goldair director, Chris Bremner said, “The NutriBullet ‘Blast around the World’ promotion and other similar offers are essential to the overall consumer offer. Not only do they build brand loyalty, but also create the necessary urgency required to turn a potential purchase into an actual transaction. Retailers can play a crucial role in driving sales by utilizing the in-store POS material available to support of these types of consumer promotions.”