Featuring American artist, will.i.am.
Nescafe kicked off its latest campaign with will.i.am in September to support the launch of the Nescafe Dolce Gusto coffee machine.
Nestle has told Appliance Retailer that over the past three months, the TVC has garnered 700,000 views on YouTube and Facebook, which is higher than most NDG markets in Oceania. Furthermore, the will.i.am TVC has been Shazamed more than 11,000 times since the launch with dwell time longer than benchmark.
In relation to machine sales, Dolce Gusto is growing at 11% YTD with Christmas as the most active period for machine purchases where 30-40% of sales occur. As a result Nescafe Dolce Gusto has significantly increased its investment in ATL media and presence in stores with POS, field and demonstration coverage as well as promotional funding, according to sales and partner manager, Bryan Win.